CREATING CONTENT THAT CAPTIVATES.
BLACK
VOTERS
MATTER!
MOBILIZING BLACK AMERICANS
TO VOTE IN THE 2022 MIDTERMS
Art Director and Editor
CHALLENGE
Black voters have consistently voted for Democratic candidates in large numbers, making them a crucial voting demographic for the party. However, decades of gerrymandering, disenfranchisement and restrictive voting laws create additional barriers to participating in the electoral process.
INSIGHT
The Black community's passion for political and social issues that impact their daily lives runs deep, fueling a drive to bring about meaningful change. As we strive to invigorate voters, we must recognize the significance of the issues at hand, and tap into the collective power of the community to raise awareness and drive action.
EXECUTION
We created a series of 6 ads running on TV and digital, which featured important issues to African Americans. I selected the stock footage, pushing hard for shots that felt authentic and cinematic. Three of them are displayed below. We also ran digital LED trucks across Pennsylvania, Georgia, North Carolina, Florida, Wisconsin and Ohio.
RESULTS
10,000,000+ Impressions
2,600,000+ Engagements
“Despite ongoing efforts to dismantle Black voting power, Black voters
were in fact, a critical piece of the wall that stopped the red wave."
Cliff Albright and LaTosha Brown
Co-founders, Black Voters Matter
MOODBOARD
TV AND DIGITAL
Economic Justice
Enviromental Justice
Healthcare
LED TRUCKS
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