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HELLO, WORLD.
MEET OREGON.
INTRODUCING THE WORLD TO 
TRACKTOWN USA
 

Art Director and Editor

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CHALLENGE

In 2022 the World Athletic Championships were hosted in the United States for the first time ever. More than 10 million viewers tuned in around the world. The challenge: Introduce a national and international audience to a mid-sized college town as a world-class destination for runners everywhere.

INSIGHT

Eugene's legacy in running stretches far beyond the champions it has produced and the iconic brand it has birthed. It's not just about the records and medals; it's about the spirit of running that courses through the veins of the city. They are the ones who lace up their shoes every day, rain or shine, to pursue their dreams, overcome their fears, and push themselves beyond their limits. They are the ones who remind us that running is not just about competition, but also about camaraderie, self-discovery, and personal growth.

EXECUTION

We brought out the cameras and drones and created two inspiring videos with accompanying graphics for social media. Welcome to Tracktown USA and #WhyWeRun.

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TRACKTOWN

 #WHYWERUN

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THESE VIDEO WERE INCLUDED IN A COLLECTION OF SEQUENCES TO PLAY DURING THE BROADCAST
TO MILLIONS OF VIEWERS ON PRIMETIME TV WORLDWIDE!

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