CREATING CONTENT THAT CAPTIVATES.
PLAY OUT.
PLAY IN.
FINDING BALANCE WITH
META QUEST 2
CHALLENGE
We were asked to convince 18 to 24-year-old students to make the Meta Quest 2 a part of their college starter pack by showcasing how the headset keeps students socially connected and entertained. For two decades, virtual reality was supposed to be "the next big thing." Yet it never quite gets there.
INSIGHT
After months of research featuring extensive qualitative and quantitive research, we saw a surprising pattern emerge: Gen Z is skeptical of virtual reality. "[VR] kinda scares me tbh, and I'd rather be in the moment bettering myself than disassociating with VR," one respondent wrote.
EXECUTION
By encouraging a balance between your physical and digital life, Meta Quest can help you get more out of both. So we took a risk with a bold, eye-catching campaign centered around mental health featuring an award winning 360 campaign.
PITCH DECK
VIDEO
360 CAMPAIGN
9.5/10
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"Well done. Super clean presentation. Simple. Linear. Brought the heat.
Brought honesty. Stood shoulder to shoulder with your campaign."
-Judge Review